Lots of things going on. I just accepted a new position with another company. Big changes. Before I get into that (in another post), I want to revisit Tom Peters and his book, The Brand You 50. This is where it all began. Taking control of your life and your career. Breaking free of the shackles of being a drone and letting your career happen TO you.
Published in 1999, 8 years ago!, this has been one of Tom's raging mantras.
The New Job Security:
- Craft (your marketable skill)
- Distinction (memorable achievements)
- Networking Skills (word of mouth collegial support)
Brand You's Lead!
They take charge of their own lives. They know that they are:
- Skills dependent
- Distinction dependent
- Network/Rolodex dependent (Linkedin/Facebook dependent!)
- Project (WOW! Projects) dependent
- Growth dependent
- Leaders!
As I have mentioned in other posts, I think I am just starting to really get this - "grok" it. I've taken a new job. It will help me further develop my skills. It will engage me in a different industry. It will engage me in a different part of a client's business (organizational development). There is plenty of opportunity for achievement (launching a new practice inside an established firm). I will expand my network. I will grow. I will continue to lead. I have taken charge.
I've done a lot of these things in the past. I've lead. I have grown my tool set. I have built a great network. But this move is a big move for me. I have taken the wheel. I am not letting my career happen to me - I am making my career happen.
Showing posts with label networking. Show all posts
Showing posts with label networking. Show all posts
Tuesday, October 16, 2007
Wednesday, September 26, 2007
More on Facebook and LinkedIn
Following on yesterday's post about setting up a profile on LinkedIn...I opened the latest issue of Money magazine this morning and saw an article by Dan Kadlec.
You Ought To Be In Facebook covers the same points that Neil Patel made. He comes at it from the perspective of the baby boomer generation - stating that networking gets more critical as you age.
I don't necessarily agree with that. Networking is important at any age - both professional and personal networks. The care and feeding of your network intensifies the longer you wait. But, Money is geared towards Boomers and they have to play to their audience.
You Ought To Be In Facebook covers the same points that Neil Patel made. He comes at it from the perspective of the baby boomer generation - stating that networking gets more critical as you age.
I don't necessarily agree with that. Networking is important at any age - both professional and personal networks. The care and feeding of your network intensifies the longer you wait. But, Money is geared towards Boomers and they have to play to their audience.
Tuesday, September 25, 2007
Facebook the New LinkedIn?
Oy. Now I need a Facebook profile? According to Neil Patel, yes. I caught the Use Facebook as a Marketing Tool link from Lifehacker. This took me to Patel's Quick Sprout blog and the full post: Build a Facebook Profile You Can Be Proud Of.
Facebook has opened itself up to the masses. Now anyone can have a Facebook page. Previously, you could only get in if you had a college email address. (Which doesn't make sense but I read it on the webbernet so it must be true.) The principal is essentially the same as building out your LinkedIn profile.
The name of the game, ultimately, is personal branding. The number 1 marketing method for building your brand in your Google page rank. If Facebook is uber-popular and will help move me ahead of Mike Lally, the actor, I am all for it. Patel gives some helpful hints: Build your profile...the more complete the profile, the more chances you have getting connected to others with similar interests/backgrounds.
Next, you need to interact. Just like LinkedIn. You have to work it! Search for people you know. Find the connections. Grow your network organically. I AM against just random linkages. GENUINELY get to know people BEFORE you add them.
Lastly, and again, just like LinkedIn and your resume, keep your profile up to date. Know your accomplishments and PUBLISH THEM FOR ALL THE WORLD TO SEE!
So....here it is...my Facebook page.
Facebook has opened itself up to the masses. Now anyone can have a Facebook page. Previously, you could only get in if you had a college email address. (Which doesn't make sense but I read it on the webbernet so it must be true.) The principal is essentially the same as building out your LinkedIn profile.
The name of the game, ultimately, is personal branding. The number 1 marketing method for building your brand in your Google page rank. If Facebook is uber-popular and will help move me ahead of Mike Lally, the actor, I am all for it. Patel gives some helpful hints: Build your profile...the more complete the profile, the more chances you have getting connected to others with similar interests/backgrounds.
Next, you need to interact. Just like LinkedIn. You have to work it! Search for people you know. Find the connections. Grow your network organically. I AM against just random linkages. GENUINELY get to know people BEFORE you add them.
Lastly, and again, just like LinkedIn and your resume, keep your profile up to date. Know your accomplishments and PUBLISH THEM FOR ALL THE WORLD TO SEE!
So....here it is...my Facebook page.
Saturday, July 14, 2007
I Finally Write a Review for Meg's Book - "Confessions of an Introvert"
First off, I have to apologize to Meg. I had promised her MONTHS ago that I would write a review for her book: Confessions of an Introvert: The Shy Girl's Guide to Career, Networking and Getting the Most Out of Life. The funny thing is that I don't know why I didn't write the review. I took NOTES! I had several index cards full of thoughts and referencing quotes.
She asked me last week (oh the shame!) if I could post something to Amazon. I had one of those moments where I just KNEW I had already done it. I looked through the posts here and found a couple of references to Meg and her book. But no actual review.
So click the link above and check it out.
She asked me last week (oh the shame!) if I could post something to Amazon. I had one of those moments where I just KNEW I had already done it. I looked through the posts here and found a couple of references to Meg and her book. But no actual review.
So click the link above and check it out.
Friday, July 06, 2007
Show Me Your C-A-R!
I subscribe to the e-newsletter from The Ladders.com This week they had two stories which i have passed on to friends and thought I should share.
Do You Have a Good CAR? by Abby Locke provides useful advice on how to present your accomplishments on your resume or LinkedIn profile. She recommends using the C-A-R format. Challenge. Action Steps. Result. Don't just list the result. In order for a hiring manager to take notice you have to help them.
You have to provide context. Growing revenue 15% last year doesn't mean anything. What if the year before revenue was up 60%. That would mean you are a slacker. Go with something like:
Generated 3% revenue increase on a stalled $15mm lead generation program in 2006. Trending to a 19% increase in 2007. Defined processes, improved marketing collateral, and implemented technology improvements to the lead management system.
I am sure the author would have me tighten that up a bit, but it accomplishes what she recommends. It provides context. The lead gen program was stalled in 2005. I achieved a modest bump in 2006 and have really turned on the gas in 2007. (Cross your fingers that the trend holds - which it should.)
Do You Have a Good CAR? by Abby Locke provides useful advice on how to present your accomplishments on your resume or LinkedIn profile. She recommends using the C-A-R format. Challenge. Action Steps. Result. Don't just list the result. In order for a hiring manager to take notice you have to help them.
You have to provide context. Growing revenue 15% last year doesn't mean anything. What if the year before revenue was up 60%. That would mean you are a slacker. Go with something like:
Generated 3% revenue increase on a stalled $15mm lead generation program in 2006. Trending to a 19% increase in 2007. Defined processes, improved marketing collateral, and implemented technology improvements to the lead management system.
I am sure the author would have me tighten that up a bit, but it accomplishes what she recommends. It provides context. The lead gen program was stalled in 2005. I achieved a modest bump in 2006 and have really turned on the gas in 2007. (Cross your fingers that the trend holds - which it should.)
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