Show Me Your C-A-R!

I subscribe to the e-newsletter from The Ladders.com This week they had two stories which i have passed on to friends and thought I should share.

Do You Have a Good CAR? by Abby Locke provides useful advice on how to present your accomplishments on your resume or LinkedIn profile. She recommends using the C-A-R format. Challenge. Action Steps. Result. Don't just list the result. In order for a hiring manager to take notice you have to help them.

You have to provide context. Growing revenue 15% last year doesn't mean anything. What if the year before revenue was up 60%. That would mean you are a slacker. Go with something like:

Generated 3% revenue increase on a stalled $15mm lead generation program in 2006. Trending to a 19% increase in 2007. Defined processes, improved marketing collateral, and implemented technology improvements to the lead management system.

I am sure the author would have me tighten that up a bit, but it accomplishes what she recommends. It provides context. The lead gen program was stalled in 2005. I achieved a modest bump in 2006 and have really turned on the gas in 2007. (Cross your fingers that the trend holds - which it should.)