Karen, official wife of Diligentia, turned me on to a show on The Learning Channel (TLC) that is so firmly rooted in my demographic, it scares me. The show is called: Taking Care of Business. Based in Manhattan, this reality show targets small business owners (so far we've seen a bed and breakfast, a barber shop, a small coffee shop and a skateboard shop) struggling to stay afloat. Struggling to stay in business. The show offers a team of 4 consultants: a designer, a manager/finance guy, a marketing guy and a former entrepreneur/jack of all. The team deploys to the site and proceeds to offer a makeover. They break down each business into the four components. The show seems to highlight the lack of marketing and design effort that all of these businesses have in common. The other element they seem to fixate on is pricing. All these business are niche-y, unique shops. The best piece of knowledge I've taken away from this show is: There is retail value in expertise.
This show is officially on my Tivo's season pass at this point. We don't miss an episode.
Friday, January 28, 2005
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